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Toby Burgmaier

Win more work.
Run your business better.

I find what is holding your business back—whether customers cannot find you, your website is not converting, or recurring work keeps getting stuck—then build the fix.

  • Written audit within two business days
  • One person accountable
  • You own the work
  • No lock-in

Toby Burgmaier
The person who audits and builds the work

I build systems I use every day.

I run a DTC brand and built the systems behind its inventory, content, and operations. I also built a daily research briefing that pulls from a dozen sources every morning. Velu brings that same practical standard to your business.

Your audit answers three questions.

  1. Where is the work getting stuck?
  2. What would I change first?
  3. What would it take to build?

Example format

Business Bottleneck Audit

Yours to keep

Observed bottleneck

Missed local enquiries

Current state

Search or referral → generic website → shared inbox

Proposed state

Clear service path → tracked call/form → response checklist

This shows the format, not a promised result. Your audit is based on the business constraint you share.

The audit shows what deserves attention first.

Get found

Make it easier for the right customers to discover and trust your business.

  • Google Business Profile
  • Local visibility
  • Referral systems
  • Content systems

Convert more

Turn more visits and enquiries into real opportunities.

  • Conversion tune-ups
  • Landing pages
  • Business websites
  • Lead capture

Run better

Remove recurring friction from the work behind the business.

  • Workflow automation
  • Reporting systems
  • Operations handoffs
  • Internal tools

A clear next step, without the sales maze.

  1. Share what is not working

    Explain the desired result, how it works now, and where it breaks down.

  2. Receive the audit

    Receive the priority, what I would change first, and a likely price range.

  3. Choose what happens next

    Keep the report, implement it internally, or agree on one bounded fixed-price phase.

A fixed quote before work starts.

Most first projects fall between $1,000 and $3,000. Smaller fixes may cost less; connected website, growth, and workflow systems are scoped separately. Every project receives a fixed written quote after your free Business Bottleneck Audit.

Get your free audit
Get found$250–$1,500
  • Google Business Profile setup or cleanup

    The profile is free; this covers compliant setup, positioning, a proof and review process, measurement, and handoff.

    $250–$500

  • Local visibility starter

    $500–$1,000

  • Referral system

    $500–$1,000

  • Content capture and publishing system

    $750–$1,500

No guaranteed rankings, Map Pack placement, traffic, leads, or revenue. Ongoing SEO, link building, unlimited content, daily community management, paid ads, purchased lists, and cold unsolicited outreach are not included.

Convert more$300–$3,000
  • Website conversion tune-up

    $300–$600

  • Landing-page rebuild

    Includes one audience and one primary offer, restructuring/refinement of existing factual content, approved brand assets, one responsive page, one form or booking path, a basic analytics/conversion event, basic search/social metadata, one review round, launch, and ownership handoff. Excludes original positioning or from-scratch copywriting, unlimited revisions, and advanced booking/payment systems.

    $500–$800

  • Custom landing-page engagement

    For meaningful new positioning, copy, visual direction, tracking, or a non-trivial follow-up system.

    $900–$1,500

  • 1–3 page website rebuild

    $1,000–$1,800

  • 4–6 page business website rebuild

    $1,800–$3,000

A complete rebrand, original photography/video, audience variants, ecommerce, membership, portals, custom application features, complex CRM/automation integrations, ongoing SEO/content, large migrations, and custom integrations receive a separate scope.

Run better$400–$2,500
  • Automation setup or repair

    $400–$750

  • Single workflow automation

    $750–$1,250

  • Focused multi-step automation

    $1,250–$2,500

  • Reporting or briefing system

    $750–$1,750

  • Internal tool or AI-assisted product

    Scoped case by case.

    From $2,000

Every quote identifies the workflow and business constraint, systems and data involved, steps/integration count, failure behavior, third-party usage costs, testing and acceptance conditions, documentation, and ownership. Regulated-data, payment, high-availability, or mission-critical decision systems require qualified support and a risk-appropriate scope.

Connected systems$1,500–$5,000
  • Website plus local visibility foundation

    $1,500–$2,750

  • Website plus lead capture and simple follow-up

    $2,000–$3,500

  • Website plus focused workflow automation

    $2,500–$4,500

  • Larger combined system

    Delivered in separately approved, independently useful phases.

    $3,000–$5,000

Each phase has its own written scope and acceptance criteria.

Optional support$75–$600/month
  • Website care

    $75–$150/month

  • Automation monitoring

    $150–$250/month

  • Bounded improvement support

    $250–$500/month

  • Bounded content-system support

    $300–$600/month

Month to month, with an exact task/time allowance and named response expectations. No unlimited requests or rollover; third-party costs, new projects, and major platform changes are quoted separately.

Questions

What does Velu do?

Velu helps small businesses get found, convert more enquiries, and run better. That can mean improving local visibility, rebuilding a website or landing page, or fixing a workflow with focused automation.

What is the Free Business Bottleneck Audit?

You share the result you need, how things work now, and where they break down. Within two business days, I send a written assessment of what deserves attention first, what I would change, and the likely price range. The report is yours whether we work together or not.

How much does a project cost?

Most first projects fall between $1,000 and $3,000. Smaller fixes may cost less, and connected website, growth, and workflow systems are scoped separately. You receive a fixed written quote before work begins.

Who owns the work?

You do. Code, configuration, accounts, and documentation are handed over to you. Ongoing support is optional, and there is no lock-in.

How long does work take and what support is available?

Timing depends on the approved scope and is written into the quote. Small fixes and landing pages are usually shorter than multi-page websites or connected systems. Optional month-to-month care, monitoring, or bounded improvement support is available with a clear allowance.

Tell me what needs to work better.

Share a customer-acquisition, website or conversion, or operating problem. I’ll send a written Business Bottleneck Audit within two business days. No sales call required.

Get your free audit